Sugar Beat Sweets

Last week, I helped Melisser prepare for a busy weekend at San Francisco's World Veg Festival with Sugar Beat Sweets. She had spent the previous day in the kitchen with the talented Carmen, baking hundreds of cupcakes and mixing up giant bowls of frosting. I came in on Friday for 11 hours of more cupcake making and non-stop frosting-piping. As much as I love baking, it was a long day!

On Saturday, Sugar Beat Sweets set up a booth at Veg Fest next to the friendly folks at Save A Bunny and their adorable, and amazingly calm, Mr. Pinkerton.

Cinnamon buns, brownies, and candy corn went quickly and were gone by the early afternoon.

We had 8 flavors of cupcakes: Chocolate, Vanilla, PB&J, Orange Dreamsicle, Snickerdoodle, Peppermint Patty, Peanut Butter Cup, and Chocolate Snowball.

It was another long day, but lots of fun! It was great seeing young children get excited at the opportunity to indulge in treats that they probably have watch sadly as their peers devour the conventional versions at school and parties. The crowd loved Melisser's recipes, with several repeat customers coming back again and again, claiming they were the best cupcakes they had ever tasted.

The kind Antonio of Flacos traded cupcakes for his crew, for a delicious lunch of tamales, taquitos, and pozole. Our friend, personal chef Jesse Miner gave a presentation about cooking and preparing heirloom beans and shared the leftover garlicky bruschetta with us. There were also samples galore from the various food and services vendors throughout the hall.

If you missed out on cupcakes and are in the Bay Area, make sure to stop by any of these locations that carry Sugar Beat Sweets:

Rainbow Grocery - 1745 Folsom @ 14th Street
Other Avenues - 3930 Judah Street @ 44th Avenue
Real Food Co. - 2140 Polk @ Broadway
Ike's Place - 3506 16th St @ Sanchez
Underdog - 1634 Irving St @ 17th Avenue
Harvest Urban Market - 191 8th St @ Howard

Melisser also takes special orders through her website.


Anonymous said...

Awesome job! I am a little bit jealous.

evestirs said...

oh man...i wish i lived in the Bay Area!

Tami (Vegan Appetite) said...

I can't believe those photos. What incredible looking goodies!

tofufreak said...

dang! that looks like fun :D too bad there's nothing even close to that in the midwest :(

Paula said...

wow! everything looks so great and so professional. I'm really impressed. I'll have to tell my BFF in oakland to be on the lookout for awesome cupcakes.

Melisser; the Urban Housewife said...

Thank you! So awesome. Thanks for taking the great pics & for all your help!

Mandee said...

Great work guys, I bet it was a lot of effort but well worth it! xox

Erin said...

I missed candy corn? Lame. I can't really complain though, I did get some of the good stuff. It was good to see you again!